Lab+1

Lab Assignment 1 - Jonahan Ives

Describe Jonathan Ives and his theory of 'undesign' in relation to his work at Macintosh.

Jonathan Ives suggests getting the arbitrary design out of the way and consider functionality. Think about the hierarchy of what is important and what isn’t important. Importance indicates value, it increases functionality. An indicator on the Mac Powerbook signals the user that the device is in sleep mode. When it’s not in sleep mode, the indicator disappears, because it does not provide any function by being there. When it doesn't provide a function, it isn't important and no value is gained by being there. It leads you to say, as Jonathan Ives states, “Of course it’s that way, why wouldn’t it be.”